![]() ![]() Meanwhile at TikTok’s brand new five-floor, 400-desk corporate outpost in the same city, the company has begun courting prominent users and recently announced a content creation studio to facilitate lucrative collaborations and brand partnerships (another YouTube-modeled development). In the US, where the company is working to establish a new HQ, most TikTokers are between the ages of 16 and 24: a highly media literate demographic with little to no recollection of a time before online makeup tutorials and video game live streaming.ĭespite the anti-establishment ethos that seems to be shared by many of TikTok’s patrons, specialist talent agencies have already set up shop and laid claim to personalities with large followings, and the platform’s biggest stars have formed collectives based out of Los Angeles mansions (a phenomenon in the tradition of YouTube influencers). Its top 25 accounts, almost all of them run by teenagers, have audiences of 15 to almost 40 million. ![]() Despite a slew of highly publicised security and censorship troubles, the app hit one billion downloads in February of last year, overtaking Instagram and Facebook in total downloads. With the visual shorthand of influencer monoculture stripped away, the platform and its community seem unmoored from existing frameworks for monetization.įor the uninitiated: TikTok is a short-form video platform and social media network owned by Chinese tech firm ByteDance. TikTok’s appeal is in the absence of curated aesthetic, and the bathroom provides both a blank canvas and a guise of intimacy. The New York Times has reported on ' the bathroom effect,' with plenty of anecdata to support a theory that TikToks filmed in a bathroom mirror reliably outperform other settings. In many ways, TikTok’s social ecosystem is the antithesis of the Instagram and YouTube spheres of influence, where aspirational lifestyle content has become so shiny that it is sometimes indistinguishable from pure advertising. The most popular videos give off the impression of being executed with little forethought and even less production value. On TikTok, nobody takes themselves too seriously, and memes are a language in their own right. Brands are eager to plant their flag on Planet TikTok, and their pursuit has not been without running commentary, ranging from bemused to alarmist in tone. User TheSapphicRaven made a post in /r/grandorder about Fate/Grand Order (shown below, right).TikTok's takeover stood out as one of the major stories of 2019 for content marketers. The original edit was created by Tumblr user trans-madeline. ![]() On Reddit, popular posts include a post by user ben648 in /r/comedyheaven that shows an edit of a Ctrl+Alt+Del comic, gaining over 790 points (shown below, left). On September 14th, user thehistorychannel posted the joke with the final shot from The Blair Witch Project, gaining over 330 notes (shown below, right). Kennedy moments before he was assassinated, gaining over 1,000 notes (shown below, left). ![]() For example, on Tumblr, user unfunyman posted a variation on September 15th in which a person yells "vibe check" at John F. The starion comic inspired further "vibe check" posts on Tumblr which paired the phrase with violent acts. On September 3rd, 2019, Tumblr user starion posted a comic showing a man hitting another with a baseball bat while saying "vibe check," gaining over 30,000 notes (shown below). They captioned the image, "Vibe check." The post received more than 47,000 notes in less than two years (shown below). The following month, on May 16th, Tumblr user songsofseparation posted two images, one of a person in sunglasses holding up their hand and another of a person sleeping with a hand on their face. On April 2nd, 2019, Twitter user cake_hoarder posted "Vibe Check" to the site, marking one of the first times the phrase began spreading on social media. On March 24th, 2019, Twitter user tweeted, "vibe check?" The tweet received more than 180 likes in less than one year (shown below). Grounded in a belief in pachouli, sage, or karma and sometimes veggie burgers. Not anchored in or limited to science, psychology or sociology. On April 18th, 2011, Urban Dictionary user rastabonez posted a definition of "vibe check" to the site, connecting the term to the way it's used in hippie subcultures.Ī process by which a group or individual obtains a subjective assessment of the mental and emotional state of another person, place or thing. ![]()
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